One box. Twelve destinations. A journey through some of the most interesting specialty coffee roasters in the world, one a day.
We chose twelve roasters from twelve countries and asked each of them one question: which coffee deserves to become a destination?
€48,00€60,00Early bird · until 9 November
Shipping across the EU
One pouch a day, 13 to 24 Dec
Can be sent as a gift
Edition
Origins · the full journey
Quantity
12 x 20 g · 240 g
Destinations
12 roasters · 12 countries
The journey
13 - 24 December
Delivery
Ships 29 November - 1 December
Roast profile
Omni-Light
13 to 24 December · one destination a day
Your 12 destinations.
Every morning you open a new city. Flip the cards to meet the roasters. The coffee in the pouch stays a secret until the day you open it.
DEST. 08SecretRevealed soon
DEST. 09SecretRevealed soon
DEST. 10SecretRevealed soon
DEST. 11SecretRevealed soon
DEST. 12SecretUSA
The final order follows the final roaster line-up. Quality first, geography second.
The idea
This year, coffee becomes a journey.
That is how The Coffee Journey was born: a route of twelve stops through specialty coffee today. From Helsinki to the United States, every numbered pouch opens a new country, a new roaster and a new coffee.
We searched the world for coffees worth travelling for. We found them. They're pretty good.*
Two editions
Same route. Different coffees.
The same twelve destinations and roasters. What changes is what you find in the pouch.
Edition I
Origins
Great coffees. Great roasters. The full journey.
Twelve excellent coffees, chosen to show each roaster at their best. All twelve destinations, the whole journey.
12 x 20 g
12 x 40 g
N°
Edition II · Numbered edition
Masterpiece
The coffees roasters rarely let go.
We asked every roaster for the coffee they don't give to just anyone. Small lots, rare varieties, competition coffees. Every box is numbered.
01Open the next destination.One pouch a day, in route order.
02Meet the country and the roaster.City, country and roaster, on the front of the pouch.
03Brew the coffee of the day.With the roaster's recipe or ours.
04Scan the QR code.It opens the page of that destination.
05Travel on.The story, the recipe, then the next stop.
DESTINATION 01
Helsinki
FINLAND
SIEMASU
THE COFFEE JOURNEY · PGC
Coffee
[name]
Origin
[country, region]
Producer
[name]
Variety
[variety]
Process
[process]
Altitude
[m]
Notes
[tasting notes]
QR
SCAN TO CONTINUE THE JOURNEY
Inside every destination
A city on the front. A story on the back.
On every pouch: the destination number, the city, the country, the roaster, the origin, the producer, the variety, the process, the altitude and the tasting notes.
The QR code opens the full story of the roaster and the producer, the processing details and two recipes: the roaster's and ours. Plus a button to the next stop.
The box
Made to be opened slowly.
A matte black box designed like a travel object: an embossed world map, a gold-foil flight route and twelve numbered destinations. It looks just as good under the tree as on someone's desk.
On the lid
12 ROASTERS. 12 COUNTRIES. 12 DESTINATIONS.
On the front
OPEN YOUR NEXT DESTINATION.
Inside
YOUR JOURNEY STARTS HERE.
Size
31 x 20 x 15 cm
For teams
The Christmas gift that doesn't end up in a drawer.
From 5 boxes we add a personalised card with your logo and message and deliver everything to one address. From 20 boxes, let's talk about price.
What is the difference between Origins and Masterpiece?
Origins: great coffees from great roasters, the full journey. Masterpiece: the coffees roasters rarely let go, meaning Geisha, Wush Wush, rare varieties and exceptional lots, in a numbered edition.
What is the difference between 20 g and 40 g?
20 g is one careful brew per day. 40 g gives you two brews, or room to dial in your recipe.
Are the roasters the same in both editions?
Yes. The route and the twelve destinations are the same. The coffees are different.
Do I know the roasters in advance?
We reveal the countries and some of the roasters before shipping. The rest stay a surprise until the morning you open the destination.
Is it only for filter?
No. Every coffee is roasted Omni-Light, a light profile that works for both filter and espresso.
When does it arrive?
We ship between 29 November and 1 December, so the box is home well before the first destination, on 13 December.
Can I send it as a gift?
Yes. Choose a different delivery address and we leave the invoice out of the parcel.
12 ROASTERS. 12 COUNTRIES. 12 DESTINATIONS.
One journey around the world.
Choose your edition. Choose your format. Open your next destination.
