How it started. And why it still feels personal.
Hi, I’m Răzvan and like many of you, I started with a single cup.
Before any of this existed, I was a home barista in Bucharest, obsessed with discovering better coffees, experimenting with brew methods, and learning how to taste properly.
What began as a personal ritual turned into a quiet obsession and eventually into a business.
In 2021, I launched PrettyGoodCoffee from my apartment.
At first, it was just me (it still is mostly :) ) selecting beans, packing boxes, and delivering specialty coffee to people who didn’t have the time (or gear) to search for it themselves.
Slowly but surely, it grew.
Today, PrettyGoodCoffee delivers across Europe and has become the largest specialty coffee platform in Romania.