How it started. And why it still feels personal.

Hi, I’m Răzvan and like many of you, I started with a single cup.

Before any of this existed, I was a home barista in Bucharest, obsessed with discovering better coffees, experimenting with brew methods, and learning how to taste properly.

What began as a personal ritual turned into a quiet obsession and eventually into a business.

In 2021, I launched PrettyGoodCoffee from my apartment.

At first, it was just me (it still is mostly :) ) selecting beans, packing boxes, and delivering specialty coffee to people who didn’t have the time (or gear) to search for it themselves.

Slowly but surely, it grew.
Today, PrettyGoodCoffee delivers across Europe and has become the largest specialty coffee platform in Romania.

The first advent calendar

In 2024, I created the first edition of The Coffee Chapter, a coffee advent calendar built around story, discovery, and intention. I honestly didn’t expect much.

But the response was overwhelming. People connected deeply with the format.

It sold out fast. And it stayed with people long after December ended.

This year’s edition

For 2025, I wanted to create something even more meaningful.

Not just “a better calendar” but a complete experience. Because good coffee you can find nowadays, but in my vision, the experience is the one that makes the difference.
This year you will find:

  • A complete new and amazing experience
  • A journey through rare coffees and roasters you may never find again
  • Thoughtful design and tactile storytelling
  • A morning ritual to help you slow down, even for just five minutes

This is not mass-produced.

It’s packed by hand in our small Bucharest studio.

Every bean is freshly roasted. Every detail is there for a reason.

And I am still doing this

There’s no warehouse, no fulfillment center, no big team.

Just care. Obsession. And trust.

I still taste every sample.

I still choose every coffee.

And I still get excited thinking about how you’ll experience it one envelope at a time.

Thank you for being part of this journey.
If you’re ready, discover this year’s edition →
Discover